Shamir Optical Industry

Shamir Optical Industry Ltd. is a world leader for developing and manufacturing optical lenses and has subsidiaries around the globe.

For years, Shamir has received comprehensive branding coverage from NOW:

  • Developed and updgraded the company’s brand language
  • Designed campaigns, advertisements and new products
  • Provided all of Shamir’s digital requirements, from defining, designing and developing a company website, to developing internet and mobile apps for Shamir customers.

Working with Shamir Optical Industry entails implementing a variety of platforms targeted at a variety of audiences:

Implementing the brand in all relevant points-of-contact, designing marketing materials for opticians, creating internal campaigns within the company (including production, services and translations for all the subsidiaries), marketing and distribution, internal branding, marketing aids for optical chains and stores, international exhibitions and conferences