Background

Ginegar Plastic Products is a world leading manufacturer of advanced films for a wide range of agriculture applications, and researcher and developer of smart films.

NOW’s Challenge

Building an accessible platform that will include the company’s wide range of products while integrating the brand on the Israeli market.

We had to create a new brand that truly represents the company and introduces it onto the business arena.

Making accessible new technologies.

Creating a digital catalog that will be both a marketing platform and a work tool for the company’s customers.

NOW’s Solution

  • Creating a new brand that presents a new visual language
  • Building a website catalog that includes UX website architecture – from design to execution
  • Creating a new catalog