Background

A long-standing leading brand for driving and terrain experiences.
The company specializes in the sales and servicing of all-terrain vehicles, guided tours, trips and unique out-door events.

NOW’s Challenge

The company had expanded to additional fields of activity and to new target audiences and therefore needed a new brand strategy.

NOW had to define a strong company image for KAFRI that would present its large range of activities and provide a complementary experience to the company’s services.   

NOW’s Solution

We created a brand architecture to express the company’s range of activities under one powerful brand umbrella, one that would convey the comprehensive Israeli terrain experience.

We created a series of icons that present the brand’s activities and are integrated in all the company’s marketing and promotional materials.