Background

A groundbreaking Shamir Optical brand for producing prescription lenses quickly using innovative technology.

NOW’S Challenge

We were asked to lead the company’s strategy and brand from concept to completion, emphasizing the InoTime groundbreaking solution.

Dealing with a combined target audience of B2B customers and their consumers, and with insights that arose during the strategy process – first and foremost concern that quality may not be perceived when combined with speed.

NOW’s Solution

The underlying concept throughout the branding process was presenting the many advantages provided by this brand that suit a fast, dynamic environment of day-to-day life.

Positioning InoTime as a company with quality, unique products, while emphasizing Shamir’s renowned standard of quality and advanced technology.