Background

Finkelstein Metals is a world leading manufacturer of continuous cast and extruded copper alloys that specializes in bronze, brass and aluminum bronze semi-finished products.

Founded almost 80 years ago, Finkelstein grew from a small family business into a large successful company, renowned for its high quality products sold to customers and industries around the world.

NOW’s Challenge

  • To specify and design a company catalog that will be both a marketing platform and a work tool
  • Organizing and categorizing the company’s entire range of products, while creating a unique interface that truly represents the company’s unique business capabilities
  • Creating a modern brand language

NOW’s Solution

  • Creating a modern brand language
  • Building a catalog website from UX specification and design (website architecture) to graphic design and execution